Privacy policy

Privacy Policy

Effective Date: 5 October 2026

At ECHO & AMBER, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit or make a purchase through our website.

By using our website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

When you visit our website, place an order, create an account, or contact us, we may collect certain information, including:

Personal Information

  • Full name

  • Billing and shipping address

  • Email address

  • Phone number

  • Order and transaction details

  • Payment-related information required to process your order

We do not generally store your complete card, UPI, or other payment credentials. Payments may be processed securely through third-party payment providers.

Automatically Collected Information

When you browse our website, certain information may be collected automatically, such as:

  • IP address

  • Browser type and device information

  • Operating system

  • Pages visited

  • Website interactions

  • Referring website or source

  • Date and time of website visits

2. How We Use Your Information

We may use the information collected to:

  • Process and deliver your orders

  • Confirm and manage purchases

  • Provide customer support

  • Process refunds, returns, and exchanges

  • Communicate with you regarding your orders

  • Send important service-related notifications

  • Improve our website, products, and services

  • Personalize your shopping experience

  • Detect and prevent fraud, abuse, or unauthorized activity

  • Conduct analytics and understand customer behavior

  • Send promotional offers and marketing communications where permitted by law and where applicable

3. Marketing Communications

With your consent, where required, we may contact you through email, SMS, WhatsApp, or other communication channels regarding products, offers, discounts, and updates.

You may opt out of promotional communications at any time by following the unsubscribe instructions in the communication or contacting us directly.

Please note that you may continue to receive essential communications related to orders, payments, deliveries, returns, or account activity.

4. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to improve functionality and understand how visitors use our website.

Cookies may help us:

  • Keep items in your shopping cart

  • Remember your preferences

  • Understand website traffic

  • Improve website performance

  • Provide relevant marketing and advertising

  • Analyze customer interactions

You can manage or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of the website.

5. Sharing of Information

We may share necessary information with trusted third-party service providers who help us operate our business, including:

  • Payment processors

  • Shipping and logistics partners

  • Order fulfillment providers

  • Website and hosting providers

  • Analytics and marketing service providers

  • Customer support services

  • Fraud prevention and security providers

These parties receive only the information reasonably necessary to perform their services.

We do not sell your personal information as a standalone product to third parties.

6. Payment Information

Payments made through our website may be processed by third-party payment gateways.

ECHO & AMBER does not intentionally collect or store complete debit card, credit card, banking, or other sensitive pa